I’m a Creative Lead and Senior Graphic Designer who loves turning ideas into work that actually connects.
Over the years, I’ve worked across in-house teams and agencies, building campaigns, shaping brands, and creating design systems that hold together across a lot of moving parts. I enjoy the full process, from early concept conversations to the final details that make everything feel right.
I tend to live in both worlds. I think strategically, but I’m also very hands-on. I care about the idea, the typography, the spacing (yes, kerning is important), and how something performs once it’s out in the real world. I like solving problems visually, but also making sure the work is clear, intentional, and effective.
Collaboration is a big part of how I work. I enjoy partnering with marketing, product, and leadership teams, asking questions, and helping shape direction, not just execute on it. Some of my favorite projects have been the ones where the work evolves through conversation and brainstorming.
I’ve spent much of my career in B2B and SaaS environments, but I bring a strong sense of storytelling and audience awareness to everything I do. I’m also bilingual in English and Spanish, which has shaped how I think about communication and clarity.
When I’m not designing, I’m usually exploring new tools, experimenting with AI workflows, or looking for better, faster ways to bring ideas to life.
If something here resonates, reach out.
