We Make Millionaires Campaign
Role
Art Direction • Campaign Concept • Visual System • Execution
Art Direction • Campaign Concept • Visual System • Execution
Overview
A multi-channel campaign designed to position Proforma as a platform for scalable business growth and strengthen recruitment of high-potential entrepreneurs.
A multi-channel campaign designed to position Proforma as a platform for scalable business growth and strengthen recruitment of high-potential entrepreneurs.
Impact
• Strengthened brand positioning around growth, scalability, and support
• Created a consistent narrative across marketing and sales touchpoints
• Supported recruitment and sales conversations through clear, compelling storytelling
• Strengthened brand positioning around growth, scalability, and support
• Created a consistent narrative across marketing and sales touchpoints
• Supported recruitment and sales conversations through clear, compelling storytelling
Approach
Led concept development in collaboration with executive leadership, translating a high-level idea into a cohesive campaign system.
Led concept development in collaboration with executive leadership, translating a high-level idea into a cohesive campaign system.
Defined and scaled a unified visual language across print, digital, and internal communications. Used real franchisee success stories to create credibility and emotional connection while reinforcing Proforma’s technology, vendor network, and support systems.
Art Direction & Execution
Led art direction and execution across recruitment marketing, sales materials, and campaign touchpoints including print ads, social media, and digital placements.
Led art direction and execution across recruitment marketing, sales materials, and campaign touchpoints including print ads, social media, and digital placements.
Directed visual storytelling and layout systems to ensure consistency across all assets while adapting the campaign for multiple channels and formats.
Outcome
Delivered a cohesive, scalable campaign framework that reinforced Proforma’s value proposition and aligned marketing and sales messaging across channels.
Delivered a cohesive, scalable campaign framework that reinforced Proforma’s value proposition and aligned marketing and sales messaging across channels.
Magazine Cover ad and print ad
Social media ads.
Banner Ads for Industry Digital Newsletters
Profile Campaign
Role
Art Direction • Campaign Concept • Visual System • Execution
Art Direction • Campaign Concept • Visual System • Execution
Overview
A multi-channel campaign designed to showcase high-performing distributorship owners, strengthening brand credibility and attracting established entrepreneurs seeking scalable growth.
A multi-channel campaign designed to showcase high-performing distributorship owners, strengthening brand credibility and attracting established entrepreneurs seeking scalable growth.
Impact
• Strengthened brand credibility through real franchisee success stories
• Created an aspirational narrative that supported recruitment and sales conversations
• Established a consistent storytelling framework across marketing channels
• Strengthened brand credibility through real franchisee success stories
• Created an aspirational narrative that supported recruitment and sales conversations
• Established a consistent storytelling framework across marketing channels
Approach
Led concept development in collaboration with executive leadership, translating campaign vision into a cohesive storytelling system.
Led concept development in collaboration with executive leadership, translating campaign vision into a cohesive storytelling system.
Defined a visual and narrative framework centered on exceptional franchisee growth, positioning Proforma as a partner for accelerated, sustainable success. Built a scalable system that could be extended across multiple profiles while maintaining consistency and emotional impact.
Art Direction & Execution
Led art direction and execution across a five-quarter campaign, developing visual storytelling across print and digital channels including advertising, social media, and landing pages.
Led art direction and execution across a five-quarter campaign, developing visual storytelling across print and digital channels including advertising, social media, and landing pages.
Directed photoshoot concept development, shot planning, and on-set art direction to ensure a consistent and elevated brand presence across all campaign assets. Adapted the campaign system across formats while maintaining clarity, cohesion, and visual quality.
Outcome
Delivered a scalable campaign framework that consistently highlighted franchisee and client success, reinforcing Proforma’s brand positioning and supporting ongoing marketing, engagement, and sales efforts.
Delivered a scalable campaign framework that consistently highlighted franchisee and client success, reinforcing Proforma’s brand positioning and supporting ongoing marketing, engagement, and sales efforts.
Right-hand print ads for each quarter.
Two pages back to back.
Two pages back to back.
Social Media and banner ads
Banner Ad
Banner ad
Banner and social media ad
Social Media Carousel
Landing Page for Kelly Stone
Landing Page for Julie And Dan Haar
Supercharge Campaign
Role
Art Direction • Campaign Concept • Visual System • Execution
Art Direction • Campaign Concept • Visual System • Execution
Overview
A content-driven campaign designed to position Proforma as a strategic growth partner, attracting prospective clients through actionable insights and demonstrating how integrated marketing solutions drive visibility and sales performance.
A content-driven campaign designed to position Proforma as a strategic growth partner, attracting prospective clients through actionable insights and demonstrating how integrated marketing solutions drive visibility and sales performance.
Role
Art Direction • Campaign Concept • Visual System • Execution
Art Direction • Campaign Concept • Visual System • Execution
Overview
A content-driven campaign designed to position Proforma as a strategic growth partner, attracting prospective clients through actionable insights and demonstrating how integrated marketing solutions drive visibility and sales performance.
A content-driven campaign designed to position Proforma as a strategic growth partner, attracting prospective clients through actionable insights and demonstrating how integrated marketing solutions drive visibility and sales performance.
Impact
Positioned Proforma as a performance-driven partner through value-led content
Supported lead generation and engagement across multiple touchpoints
Created a scalable campaign framework adaptable across channels
Positioned Proforma as a performance-driven partner through value-led content
Supported lead generation and engagement across multiple touchpoints
Created a scalable campaign framework adaptable across channels
Approach
Led concept development of a content-driven campaign built around the “3 Secrets” framework, simplifying complex marketing strategies into clear, actionable insights.
Led concept development of a content-driven campaign built around the “3 Secrets” framework, simplifying complex marketing strategies into clear, actionable insights.
Structured the campaign to guide users from awareness to consideration through a cohesive narrative system. Defined a visual and content framework that could scale across channels while maintaining clarity, accessibility, and consistency.
Art Direction & Execution
Led art direction and execution across all campaign touchpoints, including gated landing pages, email marketing, and social media assets.
Led art direction and execution across all campaign touchpoints, including gated landing pages, email marketing, and social media assets.
Designed a cohesive visual system to ensure consistency across channels and formats. Directed and produced campaign video content, including filming and editing, to extend engagement and bring the concept to life.
Outcome
Delivered a cohesive, multi-channel campaign that reinforced Proforma’s positioning as a performance-driven partner, supporting lead generation, engagement, and brand visibility through a clear and scalable campaign framework.
Delivered a cohesive, multi-channel campaign that reinforced Proforma’s positioning as a performance-driven partner, supporting lead generation, engagement, and brand visibility through a clear and scalable campaign framework.
Social Media Post Graphic
Gated Landing Page
Video page
Filmed and edited the campaign video.
Click on the image to watch the video
Click on the image to watch the video